The logo is how we identify the Protect Group brand. The stacked logo is the primary logo for the Protect Group and should be used wherever possible. The brandmark is used when the stacked logo cannon be used due to space limitations or scaling requirements. The horizontal logo is often used in the design footers and references the website URL.
It's important to keep clear space around the Protect Group logo. This ensures the logo is visually effective and maintains its integrity no matter the application. In this case, the clear space around the Protect Group logo is the same width as the clear space within the logotype. This makes it easier to adapt to various contexts and maintain aesthetic balance.
When using the Protect Group logos with the brand colours, its important to ensure there is a strong colour contrast. The below examples are approved colour combinations that ensures the logo variations are clearly legible. These should be the only combinations used in print and digital media.
The below example shows how the Protect Group should not be used. Do not stretch the logo, disassemble, use effects or multiple colours. It's important to always use the clear space around the logo no matter the placement and ensure only approved colours are used.
Britta è una responsabile marketing specializzata nel marketing di crescita B2B e nel content marketing. La sua carriera professionale dura quasi 15 anni e ha esperienza di lavoro in agenzie di marketing e sviluppo con sede a Città del Capo, Boston e Vancouver. Le sue altre esperienze nel settore includono il settore immobiliare (coworking in Sudafrica e gestione di Airbnb in Australia), gli alloggi di lusso, l'industria del vino, i beni di largo consumo e le attività SaaS globali.
Quando Britta non è impegnata a lavorare sulle iniziative di marketing di Protect Group, la troverai in uno degli ottimi ristoranti di Città del Capo, a fare giardinaggio, a fare boxe o a trovare il miglior vino bianco da miscela.
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