Airlines

Increase airline bookings while improving passenger journeys

Refund Protect lets passengers upgrade their fare to be refundable in unexpected circumstances, right at checkout. You deliver a better experience, protect brand trust, and reduce the friction that comes with disruption and refund requests.

Because if a customer remembers anything after disruption, it's how you handled it.

Ethiopian airlines airplane in sky

How we support the industry

Air travel is full of "life happens" moments. Illness, work changes, family emergencies, missed connections, sudden schedule shifts. When that happens, airlines get stuck in a lose-lose: unhappy customers on one side, costly service and refund pressure on the other.

At Protect Group, we understand the journey that airlines are going on as truly customer-centric, digital retailers in a world of offers, orders and product catalogues. We focus on getting the back-end tech right to deliver best in-class products, services and experiences to your customers. As an airline industry veteran, I have a deep understanding of the ecosystem, technology and partnerships needed to deliver this.
Nick Ashton
Global Airline Lead
Green backgroun dark blue arrow icon

Why offer
Refund Protect?

Refund Protect is an embedded refund upgrade that gives passengers the option to upgrade to a refundable ticket during the booking journey.

Refund Protect is not positioned as "insurance-first"; it is positioned as a simple, customer-friendly refund upgrade that fits naturally alongside your existing fare options.

Key benefits for you:

  • Offer more flexibility without redesigning your fare family strategy
  • Earn from every refundable upgrade
  • Fully integrated into your checkout flow
  • Smart Pricing to maximise conversions
  • Reduce post-purchase refund stress on service teams

Key benefits for your passengers:

  • Clear choice at checkout
  • Simple explanations, no fine print maze
  • Fast, respectful support when things go wrong
  • A consistent experience that protects your brand
Wireframe design showing Airlines Refund Protect widget in payment flow

Why Airlines add Refund Protect

Turn refund pressure into a better passenger experience

When a customer can't travel, the experience is emotional, time-sensitive and often public. Refund Protect gives passengers a clear, self-serve path to support, helping you protect your NPS and reduce complaints when something goes wrong.

Reduce service loads and operational friction

Refund requests, exceptions and manual processing create cost and backlog. Refund Protect helps streamline support journeys so customers aren't stuck chasing answers (and your teams aren't stuck firefighting).

Keep the booking journey clean and conversion-friendly

Refund Protect is built to feel part of your checkout, not a bolt-on. Clear wording, smart UX, and straightforward value messaging help increase customer confidence without adding complexity.

Add flexibility without compromising fare structure

Refund Protect complements your fare families by giving passengers an optional flexibility layer, without forcing you to overhaul pricing, conditions or ticket rules.

Case studies

A portfolio built for purpose

Contact Nick Ashton

Complete the form and let's talk about how we can help you increase revenue with Refund Protect.

Person holding phone and passport in airport