Increase revenue, strengthen relationships and deliver passenger-first experiences.
Airlines operate in one of the most complex and disrupted environments in travel.
From operational volatility and schedule changes and delays to shifting customer expectations and pressure to drive direct distribution through modern airline retailing, the challenge is clear: deliver flexibility and confidence without eroding revenue or increasing risk.
At the same time, passenger behaviour is shifting. Uncertainty around travel plans is driving a new kind of friction: booking anxiety.
Passengers hesitate at checkout because they don’t know what will happen in an emergency or when their flights are delayed. Will they lose their fare? Will they face change fees? How difficult will it be to resolve or cancel their plans?
That hesitation impacts conversion, revenue, and brand trust.
Protect Group helps airlines remove that uncertainty without compromising control.
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With Refund Protect and Protect Plus, value-added services and products become part of your modern airline retailing strategy.
Using real-time decisioning, we present the most relevant service option based on the passenger, itinerary value, and booking context. This ensures the offer feels like a natural extension of your booking flow aligned with your brand and pricing strategy.
Instead of changing fare terms, you enhance them to give passengers confidence without undermining your revenue model.
Airlines don’t need more refunds. They need better outcomes.
Refund Protect creates a clear, structured path for non-fault scenarios such as illness or disruption. Instead of forcing passengers into costly refunds or chargebacks, it provides an alternative resolution that gives thepassenger and airline peace of mind.
This helps:
- Reduce unnecessary refunds and revenue leakage
- Limit chargebacks and associated costs
- Maintain control over fare structures and policies
Protect Group is designed to fit seamlessly into the modern airline booking infrastructure.
We are already integrated with CellPoint Digital and Sabre, enabling fast, efficient deployment within your existing payments and reservation systems. This ensures a smooth implementation with minimal disruption, allowing you to activate our products and services quickly and scale across your distribution channels.
As airlines invest in NDC and direct channels, owning the passenger relationship is critical.
Protect Group keeps the experience within your ecosystem, reinforcing your brand throughout the journey. It supports your direct booking strategy by enhancing the value of booking directly with you, rather than through intermediaries.
This helps build stronger relationships, increase loyalty, and drive repeat bookings.
With the Pulse Platform, you can launch Refund Protect, add Protect Plus products, and manage performance across brands and markets from a single platform.
Protect Group helps airlines turn passenger uncertainty and disruption into reassurance, giving passengers the confidence to book and the support they expect when life gets in the way.
Because confident passengers don’t just book; they come back.
