Recent data shows more fans are waiting until closer to the event to buy tickets. Rising prices and the risk of unexpected disruptions are driving this hesitancy, as they weigh potential losses against committing early. Case study originally posted on Nuweb Group website, https://www.nuwebgroup.com/case-studies/refund-protect.
Nuweb Group is a trusted event technology partner, delivering tailored solutions for organisers, promoters, venues, and ticketing providers. Historically, only the largest enterprises had access to the kind of infrastructure needed to operate at scale. Today, Nuweb extends that same capability to event operators of all sizes - combining advanced technology with a flexible API to deliver platforms that are resilient, and prepared for the future. Their open architecture integrates with CRMs and external systems, while enabling partnerships in dynamic pricing, ticket upgrades, and global payment gateways. Their mission is simple: help ticketing providers to maximise revenue, scale with confidence, and deliver standout audience experiences.
Website: www.nuwebgroup.com
Key stakeholder: Ethan Dean
Founded: 2019
Industry: Ticketing Technology
HQ: Manchester
Company size: 11–50 employees
Protect Group met with Nuweb’s leadership to explore how Refund Protect could address booking hesitation while aligning with the OTA’s customer-first philosophy.
The Refund Protect widget was adapted to Nuweb's booking journey, ensuring the option appeared seamlessly at checkout alongside flexible payment methods.
Implementation was managed with continuous collaboration between Protect Group’s product team and Nuweb’s developers, ensuring clarity and efficiency throughout.
Protect Group supported integration via iframe, followed by detailed testing to validate pricing, functionality, and user experience across Nuweb's partner events.
The launch was timed to align with key sales periods for Nuweb's partners, helping to maximise early adoption and quickly deliver measurable results.
