As the intercity bus industry evolved to meet growing passenger expectations around flexibility and confidence, Transcor Data Services (TDS) recognised an opportunity to lead its carrier clients through that change.
To remove booking hesitation and drive new revenue without disrupting the booking flow, TDS sought a partner to embed peace of mind directly into the customer journey.
TDS embedded Refund Protect into its modern booking flow, allowing passengers to upgrade to fully refundable tickets during checkout. Using Protect Group’s AI-powered pricing engine, TDS was able to fine-tune the customer offer in real-time, increasing both appeal and profitability.
Since launching Refund Protect in October 2024, TDS has seen dramatic improvements in booking performance and ancillary revenue. Conversion rates increased by over 200%, climbing from 5.77% at launch to a consistent 20% average since May 2025, while revenue per booking dollar quadrupled following April’s pricing and content enhancements. With more than $900,000 in bookings protected, Refund Protect has quickly become a trusted ancillary that delivers measurable value to both carriers and travellers.
Founded in 2012 and headquartered in Jacksonville, Florida, Transcor Data Services is a modern SaaS provider powering ticketing, scheduling, and operations for intercity bus carriers across North America. Their cloud-based platform helps carriers of all sizes grow ridership, streamline processes, and adapt to evolving passenger needs. TDS is also a trusted partner in connecting intercity carriers with public transit networks and statewide mobility systems, helping shape a more integrated and accessible transportation landscape.
Website: www.tds.ai
Key Stakeholder: Elisabeth Lee
Founded: 2012
Industry: Ground Transportation/Mobility Technology
HQ: Jacksonville, Florida
Company Size: 11 - 50
Protect Group and TDS met to align on a shared goal: embedding a refund solution that felt native to the booking experience and delivered real results for operators.
The Refund Protect iframe was tailored to match TDS’s clean UI, ensuring a consistent and intuitive upgrade offer within every carrier’s checkout flow.
Throughout onboarding, both teams maintained transparent and responsive communication, tracking performance metrics and refining the approach together.
Following a smooth technical integration, the solution launched in October 2024. Protect Group and TDS jointly monitored transactions and gathered early feedback to inform optimisation.
In April 2025, content and AI pricing updates were introduced to increase relevance and maximise opt-in value. This triggered a leap in conversion and revenue performance, setting the foundation for long-term success.
