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London, 17 March 2026 – CellPoint Digital, the global leader in Payment Orchestration, today announced a strategic partnership with Protect Group, a leading provider of embedded refund protection. Together, the companies are giving airlines and travel merchants the power to offer opt-in refund protection directly within the booking or checkout flow, unlocking new ancillary revenue opportunities while strengthening customer trust and experience.
This partnership marks the first time refund protection is available as a turnkey, value-added feature through a payment orchestration platform, reinforcing CellPoint Digital’s role as a catalyst for revenue growth and customer confidence across the entire payment journey.
A Simpler Way to Offer Flexibility and Drive Revenue
Through a plug-and-play integration, Protect Group’s refund protection can be activated by any CellPoint Digital merchant with no additional technical work. Travellers can opt in during checkout, securing protection for unexpected reasons, while merchants generate incremental revenue with zero liability, as Protect manages all refund applications and processes end-to-end.
For airlines operating on thin margins, the need for low-friction, high-margin revenue streams has never been greater. Yet lengthy implementations and operational complexity often slow innovation. Refund protection removes these barriers: it requires no ongoing operational effort, integrates seamlessly into existing flows, and delivers strong performance without cannibalising flexible fare products.
Travellers Expect Flexibility Without Paying More
As travellers increasingly prioritise flexibility, embedded protection is becoming a key conversion lever at checkout. “Our platform is built to go beyond transaction routing. It’s about helping travel merchants monetise the moments that matter,” said Shaun Donaghey, Chief Commercial Officer at CellPoint Digital. “With Protect Group, we’re enabling airlines and travel merchants to offer meaningful flexibility that creates value for the business and peace of mind for the customer.”
Designed for Travel. Built for Growth.
Unlike traditional travel insurance, Protect Group’s refund protection applies to a broader set of personal and non-medical disruptions, offering protection that complements rather than competes with existing insurance products. “This partnership brings together two companies committed to redefining what’s possible at checkout,” said Jason Walsh, CPMO of Protect Group. “By embedding refund protection directly into CellPoint Digital’s Payment Orchestration Platform, we’re making it faster, easier, and more profitable for merchants to meet—and exceed—customer expectations.”
For media inquiries or to schedule an interview with a company executive, please contact Steven Osei at steven.osei@cellpointdigital.com.
About CellPoint Digital
CellPoint Digital is a global Payment Orchestration leader helping airlines, travel, and hospitality brands orchestrate and optimise every payment, turning payments from a cost centre into a profit engine. Its leading payment orchestration platform unlocks financial, operational, and customer experience value by giving merchants full control of their payment ecosystem, helping them maximise approvals, lower costs, and gain deep insight into every transaction. CellPoint Digital simplifies payment complexity and ensures every payment is optimised for success, enabling clients to increase revenue, reduce cost, and deliver seamless payment experiences across channels and markets turning payments into a powerful driver of growth and competitive advantage.
About Protect Group
Protect Group is a global customer-experience innovator that helps partners offer flexible refund options and ancillary solutions that improve customer outcomes. Through its AI-driven platform, Protect Group enables Partners to add refund protection to their checkout flows, supporting conversion, customer satisfaction, and long-term loyalty.
