Founded in 2023 and headquartered in Singapore, Fly Fairly is a mobile-first online travel agency offering over 100 payment options, including Buy Now, Pay Later (BNPL), cryptocurrency, and local wallets
Fly Fairly, a global online travel agency, was launched to make travel more accessible through flexible payments such as Buy Now, Pay Later (BNPL), cryptocurrency, and local wallets, competitive fares, and a seamless mobile-first experience. However, uncertainty around cancellations and changes remained a barrier to booking. Fly Fairly needed a way to give customers peace of mind, reduce checkout drop-offs, and build long-term loyalty.
Fly Fairly has embedded Refund Protect into its global OTA booking flow, empowering customers to add cancellation protection at the point of sale. This reduced friction, boosted trust, and complemented Fly Fairly’s wider strategy of offering flexibility in both payments and bookings.
Fly Fairly grew protected sales to 18.2% of monthly revenue. Customers who purchased protection were also more likely to book again, highlighting Refund Protect’s role in driving both immediate revenue and longer-term loyalty.
Founded in 2023 and headquartered in Singapore, Fly Fairly is a mobile-first online travel agency offering over 100 payment options, including Buy Now, Pay Later (BNPL), cryptocurrency, and local wallets. Customers can book from more than 650 airlines worldwide, from full-service carriers to low-cost operators. Fly Fairly also provides crypto flight payments and the widest selection of BNPL travel options of any OTA, positioning it as a leader in flexible travel payments. In less than a year since its August 2024 launch, Fly Fairly has expanded into 10 live markets across Asia Pacific, North America, and the Middle East, serving travellers in over 50 countries.
Website: www.flyfairly.com
Key stakeholder: Alex Yardley
Founded: 2023
Industry: Online Travel Agency (OTA)
HQ: Singapore
Company size: 11–50 employees
Protect Group met with Fly Fairly’s leadership to explore how Refund Protect could address booking hesitation while aligning with the OTA’s customer-first philosophy.
The Refund Protect widget was adapted to Fly Fairly’s mobile-first booking journey, ensuring the option appeared seamlessly at checkout alongside flexible payment methods.
Implementation was managed with continuous collaboration between Protect Group’s product team and Fly Fairly’s developers, ensuring clarity and efficiency throughout.
Protect Group supported integration via iframe, followed by detailed testing to validate pricing, functionality, and user experience across Fly Fairly’s diverse global markets.
Refund Protect was launched in line with Fly Fairly’s international expansion schedule, enabling the OTA to capture immediate value during periods of high booking activity.
With Refund Protect delivering proven results, Fly Fairly is now adding Protect Plus products, Flight Delay Compensation, Delayed Baggage Compensation, Carbon Offsetting, eSIMs and Lounge Access to their booking flow.
