Protect Group partners with Leap Event Technology to enhance fan experience and unlock new revenue

Las Vegas – Global customer-experience innovator Protect Group today announced a strategic partnership with Leap Event Technology, a leading provider of unified event technology solutions serving sports, entertainment, attractions, and live experiences across North America, Europe & Australia. The partnership was announced today at the 47th Annual International Ticketing Association (INTIX) Annual Meeting held at The Paris in Las Vegas.

The collaboration brings together Protect Group’s market-leading ancillary revenue and ticket protection capabilities with Leap’s end-to-end event technology platform. This allows organizers to deliver more flexible purchasing options, deeper fan engagement, and stronger commercial performance - all through a single, integrated ecosystem.

Under the agreement, Protect Group’s Refund Protect and ancillary services platform will be seamlessly embedded across Leap’s ticketing and event commerce flows. This gives fans the option to protect their purchase while helping organizers unlock new, high-margin revenue streams beyond base ticket sales.

Partnership highlights

• Protect Group has integrated its Refund Protect and ancillary-services platform directly into Leap Event Technology’s ticketing and checkout experiences, enabling optional refundable bookings and value-added upgrades.
• Through Protect Group’s Refunds API, Leap Event Technology will enable refunded tickets to flow back into live inventory, giving organizers a second opportunity to monetize seats that would otherwise be lost - without adding operational complexity or friction for fans.
• Event organizers using Leap’s platform gain access to smoother checkout journeys, enhanced fan choice, and real-time performance insights through Protect Group’s real-time reporting tools.

Why this matters

As live-event operators increasingly compete on experience, flexibility, and trust - not just inventory - revenue growth is shifting beyond face-value ticket sales.

This partnership unites:

• Protect Group’s proven ancillary-revenue ecosystem, designed to drive incremental yield without harming conversion;
  
  
• Leap Event Technology’s unified event-tech platform, purpose-built to support modern fan journeys; and
  
  
• A shared philosophy around fan-first design, data-driven decision-making, and long-term partner value.

Together, the companies enable organizers to offer more choice and confidence to fans while capturing new revenue through refunds, upgrades, and add-ons that sit naturally within the purchase flow.

Quotes

“Leap has always focused on giving event organizers the tools they need to build stronger relationships with their audiences,” said Michael Marty, President of Leap Event Technology. “Partnering with Protect Group allows us to extend that philosophy into the purchase experience itself - offering fans more flexibility and confidence, while helping our clients unlock meaningful incremental revenue.”

“Protect Group and Leap share a clear view of where ticketing is headed,” said Jason Mastrine, Head of Global Ticketing Strategy at Protect Group. “Refunds don’t have to be a dead end. By integrating Refund Protect directly into Leap’s ticketing architecture, we’re enabling refunded inventory to be reallocated to live supply - turning what has historically been lost revenue into recovered demand, without breaking fan trust or adding operational drag.”

Looking ahead

This partnership is now live across over 3,000 Leap clients and includes:

• Native implementation of Refund Protect within Leap’s ticketing flows
• Real-time performance and revenue insights via Protect Group’s Pulse dashboard
• Fan-facing upgrades and ancillary options embedded at checkout
• Ongoing optimisation focused on conversion, yield, and customer satisfaction

As audience expectations continue to evolve, the collaboration sets a clear blueprint for how modern event technology and ancillary-revenue strategy can work together to drive sustainable growth.

About the organizations

Protect Group: A global innovator in customer‑centric technology, Protect Group helps entertainment, travel, and sports businesses turn tickets into full‑funnel experiences and ancillary revenue opportunities through its Refund Protect and Protect Plus product portfolio. (www.protect.group)

Leap Event Technology provides an all-in-one event technology platform powering ticketing, mobile engagement, CRM, experiential marketing, and analytics for leading sports teams, venues, attractions, and live events.