Founded in 1999 and headquartered in Gothenburg, Visit Group (also known as "Visit") is a Nordic powerhouse in travel technology.
Visit Group, a leading travel tech provider based in Sweden, serves various verticals, from hotels and amusement parks to ski resorts and destination management. With guest confidence becoming a key driver in online bookings, Visit Group sought a solution to reduce friction at checkout and encourage more guests to commit to bookings, even when plans might change unexpectedly.
Visit Group integrated Refund Protect into its booking flows, empowering guests to add refund protection across hotels, attractions, and ski resorts at checkout. This solution enabled partners within the Visit ecosystem to increase conversion rates by removing booking hesitation for travellers.
Over 3,000 guests opted to protect their booking in the first implementation phase, representing a 17.5% conversion rate. This translated into over $1 million worth of Visit Group bookings protected by Refund Protect, creating tangible results for Visit Group and its network of operators.
Visit Group provides mission-critical systems for accommodation providers, attractions, ski resorts, and entire destinations, empowering operators to collaborate seamlessly and create connected guest experiences.
Website: www.visit.com
Key Stakeholder: Erica Broomelius
Founded: 1999
Industry: Travel Technology
HQ: Gothenburg, Sweden
Company Size: 101–250
Protect Group met with Visit Group’s product and operations teams to introduce Refund Protect and discuss its potential impact across multiple travel verticals.
We demonstrated how Refund Protect could be easily integrated into Visit Group’s modular checkout flows, while keeping the user journey streamlined and adaptable across different types of bookings.
Direct points of contact and shared documentation managed coordination between both teams, ensuring clarity and continuity throughout the integration process.
The integration was implemented with flexibility in mind, supporting each vertical's unique setup. Protect Group supported the testing phase by monitoring live transactions and validating the seamlessness of the guest experience.
The solution went live in line with seasonal booking peaks, allowing operators within the Visit ecosystem to benefit from increased booking confidence right when it mattered most.
