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Leeds, United Kingdom, 16 March: Ticketsolve, the live experience platform powering theatres, venues and cultural organisations, today announced its continued partnership with Protect Group, the customer experience innovator behind Refund Protect. The collaboration powers “Ticketsolve Protect”, an optional ticket refund protection offer that is seamlessly integrated into Ticketsolve’s checkout journeys, giving customers added peace of mind if unforeseen circumstances prevent them from attending.
Ticketsolve has partnered with Protect Group since February 2025 and went live with Ticketsolve Protect in May 2025. Since launch, the offer has been adopted across a broad range of Ticketsolve clients, including performing arts centres, theatres and cultural venues.
As a live experience platform, Ticketsolve works closely with its venue partners not only to deliver technological solutions, but to continuously refine the full customer journey, from first interaction to post-event follow-up. The partnership with Protect Group reflects this approach: focusing on clarity, transparency and commercial performance, while removing operational friction that has traditionally come with third-party refund solutions.
Ticketsolve Protect is enabled through a smooth technical integration into Ticketsolve’s platform and can be supported by Protect Group’s Smart Pricing, which is designed to present the right price point based on the booking context. This enables venues to offer refund protection in a way that feels simple and transparent for customers, while also driving meaningful commercial performance.
The announcement follows a series of positive feedback themes from venues and customers, including appreciation for an easy checkout experience and confidence that customers can quickly access support in genuine emergencies.
Ticketsolve quote
Nick Stevenson, Head of Revenue and Growth at Ticketsolve, said:
“At Ticketsolve, we believe technology should strengthen the relationship between venues and their audiences, not complicate it. Ticketsolve Protect is a great example of how we work alongside our partners to enhance the customer experience while unlocking new revenue opportunities. As a live experience platform, our focus is always on supporting venues to grow, evolve and deliver memorable moments for their audiences”
Quote from Protect Group
Jason Walsh, CPO/CMO at Protect Group, said:
“Ticketsolve works with the venues that keep culture moving: local theatres, independent spaces, community events. Our job is to help those venues offer customers a simple, clear option at checkout that builds confidence to book, and delivers fast, accurate outcomes when life gets in the way. We’re proud of what Ticketsolve Protect has achieved so far, and we’re excited to keep building together through 2026.”
Continuing the partnership through 2026
Ticketsolve and Protect Group will continue working closely through 2026 to support additional venue rollouts, optimise customer experience and performance, and share best practices across Ticketsolve’s venue community.
Media contacts
Ticketsolve: Ella Bailey, Digital Marketing and Content Specialist, ella@ticketsolve.com
Protect Group: Britta Dahms, Head of Marketing, britta@protect.group
About Ticketsolve
Ticketsolve is the leading live experience platform, powering over 400 arts, cultural and live event organisations across the UK and Ireland.
Designed to help venues grow revenue, strengthen customer relationships and operate more efficiently, Ticketsolve brings together ticketing, customer data, fundraising, marketing and operational tools in one unified, continuously evolving platform.
More than just technology, Ticketsolve works in close partnership with its customers, combining powerful software with hands-on support and deep sector expertise. This helps organisations deliver exceptional live experiences while building sustainable, long-term growth.
About Protect Group
Protect Group is a global customer-experience innovator that helps partners offer flexible refund options and ancillary solutions that improve customer outcomes. Through its AI-driven platform, Protect Group enables Partners to add refund protection to their checkout flows, supporting conversion, customer satisfaction, and long-term loyalty.
