Recent data shows more fans are waiting until closer to the event to buy tickets. Rising prices and the risk of unexpected disruptions are driving this hesitancy, as they weigh potential losses against committing early. Case study originally posted on Nuweb Group website, https://www.nuwebgroup.com/case-studies/refund-protect .
For organisers and ticketing providers, this creates a dual challenge: how to protect the fan experience while keeping the purchase journey smooth.
To address this, Nuweb partnered with Protect Group, a global leader in refundable bookings, and integrated ticket protection directly into the checkout flow. Fans now have a simple way to safeguard their tickets, while organisers gain a stronger value proposition without adding friction to the buying process.
Since introducing the Protect Group integration, adoption has been strong among partners who chose to implement it. Fans are engaging with the protection option at meaningful rates, signalling greater confidence in their purchases. For Nuweb ticketing partners, that trust has translated into measurable revenue gains with every transaction. For fans, these numbers mean confidence. They know their purchase is safe, which builds trust in the event experience. For organisers, it means real revenue at scale, with every transaction contributing directly to the bottom line. For us, it’s evidence that when design and integration are done right, optional add-ons stop feeling optional—they become a natural, trusted part of the fan journey.
Nuweb Group is a trusted event technology partner, delivering tailored solutions for organisers, promoters, venues, and ticketing providers. Historically, only the largest enterprises had access to the kind of infrastructure needed to operate at scale. Today, Nuweb extends that same capability to event operators of all sizes - combining advanced technology with a flexible API to deliver platforms that are resilient, and prepared for the future. Their open architecture integrates with CRMs and external systems, while enabling partnerships in dynamic pricing, ticket upgrades, and global payment gateways. Their mission is simple: help ticketing providers to maximise revenue, scale with confidence, and deliver standout audience experiences.
Website: www.nuwebgroup.com
Key stakeholder: Ethan Dean
Founded: 2019
Industry: Ticketing Technology
HQ: Manchester
Company size: 11–50 employees
Protect Group met with Nuweb’s leadership to explore how Refund Protect could address booking hesitation while aligning with the OTA’s customer-first philosophy.
The Refund Protect widget was adapted to Nuweb's booking journey, ensuring the option appeared seamlessly at checkout alongside flexible payment methods.
Implementation was managed with continuous collaboration between Protect Group’s product team and Nuweb’s developers, ensuring clarity and efficiency throughout.
Protect Group supported integration via iframe, followed by detailed testing to validate pricing, functionality, and user experience across Nuweb's partner events.
The launch was timed to align with key sales periods for Nuweb's partners, helping to maximise early adoption and quickly deliver measurable results.
