Jetmax, a division of Flight Centre Travel Group, operates the brands BYOJet and Aunt Betty globally, two of Australia’s most recognisable online travel brands. They operate in one of the most competitive segments of the travel industry: metasearch.
Founded in 2010 and headquartered on the Gold Coast, Australia, BYOjet and Aunt Betty specialise in low-cost international airfare comparison and online flight booking. Operating across all major metasearch engines and servicing customers worldwide, both brands are known for delivering aggressively priced fares, a simple online booking experience and strong customer support.
BYOjet and Aunt Betty embedded Refund Protect into their booking flows to give customers a flexible safety net when booking low-cost, non-refundable flights. Supported by seamless UX integration, the ancillary aligned perfectly with their competitive metasearch strategy.
Protect Group met with the BYOjet and Aunt Betty teams to understand their metasearch-driven pricing challenges and identify where refundability could remove friction for low-fare customers.
Refund Protect was configured to appear in both sites’ checkout flows seamlessly, making it easy for customers to choose and ensuring the offer complemented their fast, mobile-optimised booking journeys.
From integration to optimisation, both teams stayed closely aligned through recurring updates, performance reviews and shared testing insights.
The solution was implemented efficiently across both brands, followed by real-time monitoring of customer behaviour to ensure performance across global markets and fare types.
Through rapid iteration, front-end placement enhancements and rollout to all customers, Refund Protect became one of BYOjet and Aunt Betty’s strongest-performing ancillaries, contributing directly to significant gains in revenue and repeat customer engagement.
