The Content Intelligence Platform is Protect Group’s AI-powered solution designed to optimise Refund Protect performance at checkout.
It continuously tests, learns, and improves the content and price shown to your customers, ensuring the right message is delivered at the right moment to maximise conversion.
Even small changes in wording and price can significantly impact customer behaviour.
But traditional A/B testing is slow, manual, and often unreliable. It’s difficult to determine whether results are driven by content or by external factors such as booking timing.
Our platform solves this by combining AI-generated content, statistical testing, Smart Pricing and continuous learning, so every decision is backed by real data, not guesswork.
We create multiple content variations using AI; each is designed to test a specific element of the customer experience.
Rather than rewriting everything, we make targeted adjustments to:
Each variation is built around proven tone drivers like clarity, trust, and reassurance.
Content is tested live with real customers through controlled experiments.
Our statistical models isolate the true impact of content by removing external influences such as:
This means when we identify a winning version, you can trust the result is real.
The platform continuously improves.
It learns from:
Over time, it builds a partner-specific understanding of what messaging works best for your customers and automatically applies those insights to future content.
Generate and test dozens of content variations quickly; replacing slow, manual copywriting with structured experimentation.
We measure conversion uplift with confidence, not just raw performance, but the true effect of content.
Our machine learning models identify which tone of voice drives results for your audience; whether that’s reassurance, urgency, or clarity.
All content is automatically checked to ensure it meets regulatory requirements, including the correct positioning of Refund Protect as a non-insurance product.
Smart Pricing is Protect Group’s proprietary pricing engine, developed by our in-house Data Team to optimise refund and upgrade pricing in real-time. It uses advanced machine learning models to blend behavioural insight, historical performance, and contextual factors to determine the best possible price point for each booking, optimising conversion and driving revenue without compromising commercial sustainability.
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For every test, we provide clear, actionable insights. This allows you to make informed, data-driven decisions about your customer experience.
By allowing Protect Group to test and optimise your widget content, you can:
It’s a simple way to unlock more value from your existing integration, with measurable results.
Our Content Intelligence Platform adapts to your:
We can also incorporate your own insights and hypotheses, ensuring the testing framework works with your business, not around it.
With Protect Group’s Content Intelligence Platform, your Refund Protect offering becomes smarter over time, delivering stronger performance and a better customer experience with every iteration.
