At Protect Group, we don’t believe in guesswork, especially when it comes to pricing. That’s why we’ve built Smart Pricing: a data-backed methodology that ensures every Refund Protect upgrade is priced to convert, perform and drive revenue.
Smart Pricing is Protect Group’s proprietary pricing engine, developed by our in-house Data Team to optimise refund and upgrade pricing in real-time. It uses advanced machine learning models to blend behavioural insight, historical performance, and contextual factors to determine the best possible price point for each booking, optimising conversion and driving revenue without compromising commercial sustainability.
Unlike static pricing models, Smart Pricing adapts to each Partner’s booking environment. It considers a wide range of variables, including:
By analysing these inputs, we create pricing that feels relevant and fair to customers, while still delivering strong financial performance for our Partners. Smart Pricing is not one-size-fits-all; it’s an intelligent, evolving system that ensures Refund Protect remains effective, competitive and sustainable across all verticals.
Whether you're offering Refund Protect on concert tickets, transportation, OTAs or hotel rooms, Smart Pricing makes sure the offer is both compelling and commercially sound.
No two Partners are the same, and neither are their customers. Smart Pricing ensures that the Refund Protect offer feels fair and relevant for each customer, whether they’re booking a flight, concert ticket, or hotel stay.
We continually analyse performance across markets, verticals, and product types to refine pricing models for maximum conversion.
We apply a Partner-specific methodology, tailoring pricing to your booking flow, customer profile and commercial targets.
Our data science and analytics team works at the intersection of pricing strategy, behavioural economics, and machine learning. Their mission? To constantly evolve Smart Pricing to meet changing consumer expectations and ensure partner success.
Event-Based Pricing (EBP) builds on Protect Group’s Smart Pricing by recognising the unique characteristics of specific events and their audiences. Where Smart Pricing optimises based on lead time and transaction value, EBP goes deeper by factoring in what is being bought and who is buying it.
Ruairi is the Head of Data Science at Protect Group, where he leads a talented group of data analysts and scientists who develop the algorithms and insights that power our product offerings.
Before joining Protect, Ruairi earned a PhD in Computational Bioenergetics from the University of Leeds. He then spent several years working on large-scale data engineering and data science projects in the public health sector.
In his free time, Ruairi loves to explore the rainy national parks in the North of England with friends and family. You’ll often find him running, hiking, or cycling through these scenic landscapes.
