Entertainment and sports ticketing

Refundable tickets for entertainment and sports

Protect Group gives ticketing platforms, venues, promoters and teams everything they need to offer refundable tickets: Refund Protect, a Flexible Refund Option and Carbon Offsetting, priced and optimised by our technology.

Fans book sooner, you earn new revenue, and we handle every refund.

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Built for the realities of modern ticketing.

Fans hesitate at checkout when they're not sure they'll be able to go. Illness, travel disruption, bad weather, a family emergency or a clash with work can all turn a non-refundable ticket into a risk, so they wait or don't buy at all.

For ticketing businesses, that hesitation shows up in four places:

Ticketing solutions from Protect Group

Choose the options that fir your fans and events, all through one integration and powered by the same technology.

Refund Protect

New revenue on every upgrade, no refund admin, fewer chargebacks

Flexible Refund Option

Revenue from fans who want flexibility, with refunds handled for you

Carbon Offsetting

A visible sustainability commitment and ancillary revenue

Content Intelligence Platform

Higher conversion through Smart Pricing, Event-Based Pricing and content testing

Refund Protection for ticketing

Explore our diverse range of services, products and ancillaries designed to meet the needs of local and global ticketing companies, platforms, and facilitators.

Technology that sells more refundable tickets

Every Protect Group product runs on Pulse, our platform for pricing, content and performance. It tests and refines your offer continuously, so more fans choose a refundable ticket.

Smart Pricing

Sets the right price for each ticket, based on the booking and the fan.

Event-Based Pricing

Adjusts pricing to each event, from on-sale day to the final hours before doors open

Content Intelligence Platform

Tests the wording, placement and design of your offer. Nuweb lifted conversion by 23% from a single heading change.

Pulse Reporting Dashboard

Track upgrades, revenue and conversion by event, brand and market.

Results and partners

Ticketing platforms, promoters and venues around the world offer refundable tickets with Protect Group, from global groups to local box offices.

Boletia

+180% conversion. A/B testing lifted Refund Protect conversion from 3.03% to 8.52%, rolled out to every event in around three weeks.

Ticketsocket

37,000+ fans upgraded. 16% conversion and more than $350,000 in added value in 2024.

etix.my

US$151,931 in protected bookings from 600+ Refund Protect sales

How to add refundable tickets to your checkout

Add Protect Group to your checkout through our widget, our API or your ticketing platform. One integration gives you access to every product on this page.

Widget + Sale API

The fastest route: drop our widget into checkout and confirm sales through the API.

Full API

Build the offer into your own checkout for full control of the fan experience.

Through your platform

Using TicketSocket, Ticketsolve, Tixly or another platform? Switch on Refund Protect through your existing platform, with no build required

Frequently asked questions

How can ticketing companies offer refundable tickets?

By adding Refund Protect at checkout. Fans upgrade to a refundable ticket for a small fee, and if an emergency stops them attending, they may be eligible for a full refund. Protect Group handles every refund application and funds approved refunds.

What is ticketing refund protection?

Ticket refund protection lets fans get their money back if something unforeseen stops them attending an event. With Refund Protect, it's an upgrade to a refundable ticket, not insurance. Read more: "What Is Ticket Protection for Events in 2026"

What's the difference between Refund Protect and the Flexible Refund Option?

Refund Protect refunds 100% of the ticket value, including fees, for one of 17 emergency circumstances. The Flexible Refund Option returns 50–80% of the ticket value for any reason, up to 24 hours before the event.

Can we still resell a refunded ticket?

Yes. When a fan is refunded through Refund Protect, you keep the original ticket revenue and can resell the ticket.

Meet our Global Strategy Lead for Entertainment and Sports Ticketing.

As a ticketing industry veteran, I've often faced the difficult task of telling fans they can't get a refund—a situation no one wants to be in. Long before joining Protect Group, I admired their refundable ticket upgrades for precisely this reason. It provides an essential layer of reassurance for guests and boosts conversion rates for our partners, truly standing out as a best-in-class solution.
Jason Mastrine
Global Ticketing Lead
Turn risk into ticket sales

Ticketing does not need more friction. It needs more confidence.

See how refundable tickets could lift conversion and add new revenue to your events. Book a demo with our ticketing team.