Ben joined the original core team at Protect Group in 2017, initially leading sales activity. As Protect Group quickly scaled, Ben advanced through various leadership roles, including Head of Commercial where he managed all key Partnerships and led our partner success team, and Director of Product creating the foundation of our core product Refund Protect. Seeing success in price and content optimisation and the growing importance of AI and data-driven insights, Ben was promoted as Chief Digital Officer in 2024, leading our Digital Team to build, manage and continuously optimise our Protect AI models, Dynamic Pricing and Content offerings, and utilise data to enhance our product performance for Protect Group global Partners.
Ben’s previous background includes a Marketing Degree from Northumbria University, and prior to Protect Group worked as an Account Manager at a leading UK Marketing Automation company, servicing key accounts by creating and implementing strategic marketing automation campaigns for multi-billion Dollar public corporations across Financial Services, Building and Construction, Cybersecurity, and Retail.
